Resume
Experience
2018 - 2024
Deputy Manager (Channel Management)
UrbanFox Pte Ltd
Formerly a Keppel Group company, UrbanFox is now part of Geodis Group, a global supply chain expert. My main role is to develop and lead the Digital Solutions department.
· Spearheaded the development and execution of e-commerce strategies in a newly developed channel to introduce online sales to corporate procurement. › Starting from 0, we exceeded a million dollar mark just after a year in operation.
· Actively involved in different stages of the sales flow from lead generation, negotiations, onboarding, and maintaining vendor relations. › Helped build relations with dozens of suppliers.
· Developed the company’s service suite by testing and rolling out new solutions. › Conceptualized the Marketing services package and costing which was adopted by the company and sold to clients.
· Established process flows and rolled out internal automated solutions to streamline team and cross-team functions. › Company used Spreadsheet software built by me - Sample in Digital Resume
· Mine and implemented data-driven decision-making processes for sales optimization, forecasting and management reporting. › Used Power BI to create dashboards for internal and external sharing - Sample in Digital Resume.
· Lead team managing e-commerce accounts on multiple platforms. › Assisted major brand with their new initiative to convert offline B2B sales to online. Customers included distributors and retailers, with annual sales in the millions. › Successfully launched a custom built platform using Magento and StoreHippo softwares targeting closed customer groups for a major electronics and a confectionery brand.
2013 - 2018
Co-Founder &
Marketing Manager
Marketing and business development for an e-Commerce company doing drop-shipping, carrying a range of product categories.
Saamaanu Pvt Ltd
· Conceptualized and managed marketing campaigns across multiple platforms, both digital and offline. › Worked on all stages from getting the first followers on Facebook, to optimizing the website and doing Google Ads, to later getting sponsors for offline campaigns and media buys. › Grew number of Facebook followers from 0 to 10% of target markets total Facebook users.
· Managed negotiations with vendors and also regulatory bodies. › Ran outreach programs to onboard traditional retailers to e-commerce, and negotiated deals with post offices to ship to remote areas.
· Led cross-functional team in the implementation of website redesign to cater for the growing user base. › Revamped site to cater for pre-orders, bulk purchasing and options for shipping mode selection.
· Performed market research to help grow business offerings from a few dozen products to hundreds in less than a year. › Introduced many new products to the market, planned stock buying and establishing collection points to help with fulfillment efficiency.
2011 - 2015
Design Engineer
Experience with engineering design and calculation methodologies.
OGI Pte Ltd
· Specializing in offshore pipeline designing, responsible for preparing and executing calculation methods based on published codes and standards.
· Further experience in preparation of project planning and auditing.
Education
Professional Certificates
2023 - 2023
National University of Singapore
Professional Certificate Business Analytics and AI for Finance, Retail and Supply Chain
Using Business Analytics to Answer Business Questions, Strategy, Fundamentals of Investing Leveraging Technology & more.
2019 - 2020
Supply Chain Asia Community
Supply Chain Management, Impact of Industry 4.0 and Emerging Technologies & more.
Advance Certificate in eCommerce Supply Chain Management
Master's Degree
2011 - 2013
University College Dublin
M. Sc. Management
Business Policy, Planning & Decision Making, Project Management, Corporate Financial Management & more.
Bachelor's Degree
2006 - 2010
Nanyang Technological University (NTU)
Civil Engineering Management, Integrated Environmental Management, Water Supply & more.
B. Eng. Environmental Engineering
Skills
Spreadsheets Excel / Google Sheets
Programming Python / Javascript / PHP / VBA
Web Development HTML / CSS
Data Visualization PowerBI / Looker Studio
Database Management SQL
Cloud Storage AWS / Google Cloud Storage
Design & Video Adobe Suite
Ads Manager Meta Ads / Google Ads
Team Macromanage / Team Player & Lead
Soft Adaptable / Quick Learner / Motivated
Languages
English (fluent)
Dhivehi (native)